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Why Automate

 

Broadcast robotics are already providing cost effective solutions in a wide range of applications from simple one or two camera studios to network studios utilising total robotic solutions for everything from news broadcasts to live sports action.

The increased capabilities and creative advantages of broadcast robotics are ensuring its rising dominance in studio camera support.  More and more broadcasters are taking the decison to move into robotics to reap the obvious benefits. 

  • High quality repeatableon-air movement
  • Ability to position cameras in inacessible areas
  • Dramatic reduction of production costs
  • Reduced complexity and increased flexibility

High Quality, repeatable on-air movement

Each shot is stored and executed precisely, so directors and stations can maintain a unique look for each show, preserving the station or programme identity. 

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Return on Investment of around 2-3 Years

The camera can be placed in inaccessible or remote locations to provide interesting and unusual shots.  This provides access to areas of high security or scenes where an operator would otherwise disturb the subject.

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Dramatic+reduction+of+production+costs

The use of broadcast robotics guarantees highly repeatable performance which dramatically reduces production costs.  Automating camera positioning and control releases operators to undertake more creative and fulfilling work without compromising production quality.  Overhead reductions are typically as much as 50%, achieving payback on the investment within three years or less. 

 

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Reduced complexity and increased flexibility

The user interface is easy to use, and operators are able to learn the necessary skills within a few hours and can then concentrate on achieving perfect framing on every shot.

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